Introduction:
“Field Life,” a new ministry based in Southeast Asia was in need of a new website and branding. Field Life is spearheaded by two missionary families with a combined 30 years on the field, and focuses on providing ongoing support for other missionaries serving across the world. This goal accomplished through retreats, getaways, and coaching.
My friend Clay Sandoz approached me to help with the project, and I brought on my friend Jonathan Carone to do the copywriting and website while I did the branding and logo.
Process:
Drafting
I begin all logo projects with sketching. Sketching by hand allows me to iterate and explore options more quickly than I could on a computer. We had a few directions for Field Life to explore the included nomad, travel, and landscape themes.
Refining Strongest Concepts
We began to refine to brand into what it is today using the sketches that felt the most true to the Field Life goals and vision.
Final Version
We began to refine to brand into what it is today using the sketches that felt the most true to the Field Life goals and vision.
Brand Assets
Patterns help extend the visual identity. Patterns can be incorporated into diagrams, webpages, infographics, and other designed materials. The topographic pattern represents the travel and locations of global workers.
This is so exciting! I am really pumped with where this went and the course you brought us on. Looking through the brand guide is so much fun and gives so much confidence in our professionalism and excellence. Great work!