Introduction:

“Field Life,” a new ministry based in Malaysia was in need of a new website and branding. Field Life is spearheaded by two missionary families with a combined 30 years on the field, and focuses on providing ongoing support for other missionaries serving across the world. This goal accomplished through retreats, getaways, and coaching.

My friend Clay Sandoz approached me to help with the project, and I brought on my friend Jonathan Carone to do the copywriting and website while I did the branding and logo. 

 

Process:

Jonathan began by bringing Field Life through the StoryBrand process and getting the brand messaging nailed down. Once the messaging was set, I began working with Field Life to develop the brand and logo while Jonathan developed the site. Once the logo and visual brand was done, I handed files off to Jonathan to complete the site build. Once the website was complete, I wrote the brand guidelines booklet and handed files off to the client. 

Drafting

I begin all logo projects with sketching. Sketching by hand allows me to iterate and explore options more quickly than I could on a computer. We had a few directions for Field Life to explore the included nomad, travel, and landscape themes.

Refining Strongest Concepts

We began to refine to brand into what it is today using the sketches that felt the most true to the Field Life goals and vision.

Final Version

We began to refine to brand into what it is today using the sketches that felt the most true to the Field Life goals and vision.

Brand Assets

Patterns help extend the visual identity. Patterns can be incorporated into diagrams, webpages, infographics, and other designed materials. The topographic pattern represents the travel and locations of global workers.

This is so exciting! I am really pumped with where this went and the course you brought us on. Looking through the brand guide is so much fun and gives so much confidence in our professionalism and excellence.  Great work!

Casey Morgan

Co-founder, Field Life