I was asked to help Campaign Monitor with some infographics as they transitioned into new branding. Campaign Monitor is a parent company of several email marketing brands, and I worked specifically with Emma and Campaign Monitor.
I sat down with the Campaign Monitor team in Nashville to get up to speed on the new brand guides, and learn about their goals and my role. With both infographics, I opted to send drafts before I was finished so I could get feedback early and often before moving too far along in the project. These first infographics with the new implemented branding would help inspire and shape future work, so it was crucial to get the look, tone and feel nailed down.
One of my favorite parts about the Emma branding is that it utilizes an illustration system. While I felt there was a bit of a steep learning curve to implementing the illustrations, the system allows for a lot of creativity and diversity. I created 12 vector illustrations for the Campaign Monitor infographic as there were very few existing resources to pull from.
The goals of the infographics are to be informative, visually striking, and align with the new branding. The infographics are shared via email and the blog. Infographics make information easier to digest and are fun to share on social media, especially vertical-friendly platforms like Pinterest.
As both Emma and Campaign Monitor had undergone recent rebranding, it was a challenge to read through the new brand guides and implement a new project without having and or many examples to draw from. I went through 3 versions of each infographic before they were on-brand and ready to publish.