This illustration was the tricky part. The graphic needed to communicate what the 5 Essentials of a platform are and how they help set you apart in a noisy world. As always, sketching is an important part of my design process. Each idea was sketched out beforehand, then iterations were made digitally. I tried two different methods:
- Focusing on what the essentials ARE: I explored the idea that it was most important for the audience to know and remember what each Essential is by name. I designed a simple icon for each Essential and laid them out in progressive bubbles.
- Focusing on what the essentials DO FOR YOU: I realized it was probably more important for the audience to get what mastering the Essentials did FOR them, instead of focusing on what they are. I realized each Essential builds on itself, so I created a variety of visualizations to show how the overall idea of using these 5 Essentials to rise above the noise could help the audience.