The first step to a successful project is mutual trust and clearly defined roles and expectations. You, the client, should be confident in my ability to communicate, listen and understand, and create work that fulfills your goals. I, the designer, should trust that you know your marketplace and audience better than I do, and I will depend on you to provide valuable insight and content to me to help execute your project. My responsibility is to take information from you and create something that fulfills your goals, creating a massively valuable asset for you and your brand. All revisions should be made keeping the project goals in mind.
Draft 1: Rough Layouts
The purpose of this draft is to get the layout locked in before I begin adding in specific content. Think of it as building out the frame of a house. This rough layout will not include detailed drawings or the full content. Once I have approval on a layout, I’ll move to draft 2.
Draft 2: Populate Layout with Rough Content
The purpose of this draft is to populate the approved layout with the content. This stage is to determine what will fit and what won’t. Think of this step as adding the drywall and flooring to a house. This is a greyscale rough draft, which means it will not include detailed drawings, color, or other details that will appear in the final.
When I submit this draft to you for feedback, I will ask for your thoughts on the drawings (i.e. Are the images appropriate? Do they illustrate the point?, etc.) This is the last stage to make big changes. Once color is added, changes will take extra time and effort and may incur additional charges.
Draft 3: Color
The purpose of this draft is to create the final content in color. Think of this as adding the paint and garden to the house. If there are any color changes, I will correct and re-send for approval.
Draft 4: Final
This is the final version of the file and the last opportunity to make changes. Once approved, I will send you the final invoice. Once paid, I will send you download links for all project deliverables.
Additional Revision Policy
If major revisions or drafts are needed outside of what is listed above, the final invoice may need to be adjusted to compensate for the extra time and work. You will be informed before that becomes the case. No invoice surprises!